How To Get FREE Celebrity Video Testimonials For Hypnotherapy

If you are not using news media, celebrities, and video in your marketing, you are leaving money on the table.

Below is a brilliant example of all three that anyone (and that means YOU) can easily do.

This video features Matt Damon, a well known movie star, telling people how Hypnosis is the reason he was able to stop smoking.  He had a hell of a habit too, multiple packs a day for years

Watch the video and then I’ll point out how one very smart hypnotist leveraged it for his marketing

 

 

 

So let’s analyze why this little clip is so powerful.

The Star Power Effect

This video shows 4 MAJOR Celebrities that have all used hypnosis to successfully stop smoking.  People are fascinated by celebrities and will follow their lead. 

That means they will put aside their fears about hypnosis, they will change their beliefs about hypnosis being effective, and for some, they will schedule an appointment just because one of their favorite celebrities went to a hypnotist.

This is nothing new.  You can find businesses in the United Kingdom that were given favored status by a king or queen hundreds of years ago.  They still carry the label on all their marketing, because if it’s good enough for the queen, it must be the best.

 

The News Effect

This clip was shown on Entertainment Tonight, which is perceived as a ‘news’ show.  You could easily argue it’s not news, but you’d be missing the point. 

As long as other people think it’s news, a story like this carries a lot of credibility and that credibility is carried over to hypnosis.

And when you put this clip on your website, that same credibility is transfered on to you and your practice.

 

As Seen On TV!

People will believe a thing if they see it on TV.  At least in America seeing something on TV makes it believeable. 

Now with the advent of YouTube, Google Video, Blip TV and other video sharing sites, you can re-use TV clips like this easily.  It’s just a matter of cut-n-paste, or getting your web designer to do it for you.

One warning, be careful of uploading copyrighted content on these sites without permission.  Ask your attorney if you are not sure of the laws about content.

The Clever Hypnotist

Now pay attention.  This will be a lesson in getting a ton of leads without spending much money.  The hypnotist featured in this clip did two things that were really smart:

  1. He added his website at the end of the video
  2. He put this video on YouTube

By doing this, he took a million dollars worth of free publicity and made it worth at least another million.  The problem with pubicity is, it doesn’t last long.  Like Andy Warhol’s idea of "15 minutes of fame".

But by putting his web address on the clip and putting it on YouTube, three things result:

  • LONGEVITY – It is available for replay forever
  • VIRAL – Other people will put the clip on their site (as I did) or tell others about it in email
  • LEAD GENERATION – thousands of people will visit his website to learn more

 

Now… ask yourself, how can I use this as part of my marketing?

 

7 Comments

  • The question that remains, in reference to “If you are not using news media, celebrities, and video in your marketing”…”all three that anyone (and that means YOU) can easily do” is: How can a hypnotist get a celebrity to use?

  • Hi Darlene,

    You can use an existing piece like this one. Recently Hypnosis has been featured on a number of TV Shows. In fact you can use this clip.

    You can link to online archives from the networks. I know MSNBC puts all their TV news online now.

    Articles in the press can be put on your site as PDF files. You can scan them in from newspapers and magazines, and put a thumbnail gif on your site with a headline that says “read about [famous celebrity] using hypnosis for ______”

    You can have google send you daily news alerts on Hypnosis. Scan them for celebrity names and link to the article.

    And, you can offer to do demonstrations for your local news anchors (celebrities) for such things as New Years Resolutions, Great American Smokeout, World Hypnotism Day, etc.

    You are only limited by your own creativity.

    Cheers,

    Craig

  • Craig, You can’t be serious about using this clip. I was going to use it a few weeks ago when I discovered it, UNTIL, I saw at the end that the clip gives out the OTHER guy’s website address. Why would I put some other guy’s website address on my website. Does not make sense to me.

  • > Craig, You can’t be serious about using this clip. I was
    > going to use it a few weeks ago when I discovered it, UNTIL, > I saw at the end that the clip gives out the OTHER guy’s
    > website address. Why would I put some other guy’s website
    > address on my website. Does not make sense to me.

    Hi Greg,

    Unless you live in LA, it won’t make much difference. Most people are lazy and will go to a local hypnotist vs traveling to LA to see that guy.

    Just like they go to the closest dentist, laundry, and grocery store. We are a culture of convenience.

    The star power of the video giving credibility to hypnosis outweighs any business that might end up booking with the other guy.

    If you live near him, of course this is a different issue.

    That said, with a little effort there is a solution…

    1. Get a copy of the show this is from and create your own video clip with a link to your site. If he can do it… so can anyone else.

    2. Find someone with some video savvy and have them re-edit the end to remove his URL.

    Cheers,

    Craig

  • Craig,

    How do I download the video clip and take his website off of it?

    Did he just record it from TV (Access Hollywood show) and then re-publish it on You Tube without permission?

  • Hello Craig,

    Great site and information on marketing. A friend of mine passed on the link. I would like to comment on the information posted about marketing with the Access Hollywood Video.

    Since I am the “GUY” being referred to in the posting. I am compelled to respond and “clear” some things up.

    The video clip from Access Hollywood is about me and the hypnotherapy services that I offer. I get contacted frequently by the media from all over the world. They want to know about hypnosis and its benefits. The clip is one of many used to market my services with permission from the presenting show. It also generates other media interest as well as clients from all over the world.

    Craig, I agree with your points for using the clip and linking to it for marketing. It would…. and has been beneficial to those hypnotists who have thought about it long before this post. This video is one of many that they have asked my permission for to make reference and to link to in there marketing campaigns.

    I am happy to report that they have been VERY successful in generating clients and other great possibilities from them because of the “association”.

    This type of marketing makes it a win win situation for all.

    It does not “HURT” to help market another’s hypnotherapy services, web site, or what have you and including your own information. We are all in this together.

    Editing the clip in any way is deceptive and wrong in every way. This creates many problems.

    The original post of linking or referencing the link.
    “IS” appropriate, ethical and great advertising. This = smart MARKETING!

    If anyone has any questions about the video or link they may contact me directly.

    I am here to help.

    Hypnotically Yours,

    Kevin Stone, C.Ht.
    http://www.hypnotist.com

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