What Does A Lead Generation System Look Like

Craig,

I rented your Video from World Hypnosis Day from the NGH catalog. I couldn’t believe they only gave you 50 minutes, definitely not enough time!     I am implementing a 2 step lead generation system for my site. But you never got a chance to describe what a “System” would look like.

The best thing to do is study what other people are already doing. 2-step lead generation has been around for over 100 years.

I don’t know where you live, but I’ll bet someone is doing it and you could model what they do.

Basically you want to look for ads that are of this structure:

“Do you have X problem?
Get this FREE REPORT on how to solve X”

So the strategy is… attract the prospects you are looking for, by offering them a no-risk next step, and by providing useful information on the solution to the problem they want to solve.

By doing this you build trust because you gave them answers to help them make an informed decision, and you credential yourself as an expert because you provided info on how to solve the problem in a way that makes it easy to understand.

Now, you don’t have to do a free report.  You can do a free evaluation session, or a video on your blog, or do a free self hypnosis class, etc.

Get it?

In the free report, or consultation, or class, or evaluation, you then make them an offer to buy your services.

And it might be more than a 2-step sequence.  You may find having 3 or 4 steps before an offer to buy works best.

maybe:

ad –> free report or video –> free evaluation (in person) –>
paid program of hypnosis sessions

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