Do They Have A “Bleeding Neck”?

Do They Have A “Bleeding Neck”?

Usually I’m not into gory stuff. But I do love a good metaphor. And my friend Perry Marshall has come up with a brilliant way for you to think about your market and your prospects. I’ve been enjoying his new book based on the Pareto Principle (AKA the 80/20 rule). In the book he saysContinue Reading

Bassackwards Marketing (Are You Guilty?)

Bassackwards Marketing (Are You Guilty?)

The numbers are shocking. According to the History Channel, over 30,000 new products hit the shelves each year in America and 90% of them fail. So why do most products fail? Simple. Somebody started with the focus on what they want to sell, without bothering to find out if anyone even wants it. This isContinue Reading

5 Key Metrics For Effective Hypnotherapy Marketing

5 Key Metrics For Effective Hypnotherapy Marketing

“Marketing is 50% Psychology and 50% Numbers” – Dan Kennedy, Marketing Genius A common problem with most hypnotherapy marketing is neither of the above are used. The numbers are CRUCIAL to knowing if your marketing is working and where you should be making changes to improve the effectiveness. You have probably heard me say “AdvertisingContinue Reading