PRWeb.com is now charging $80 for a release. Do you know of any other sites for free web press releases?.
Depending on what you are trying to accomplish, PRweb can be worth the $80. I use it all the time for my clients.
You not only get guaranteed injection into Google News & Yahoo News, it gets promoted to the blog-o-sphere and depending on how many pick it up, can provide a lot of links back to your site.
And they do some SEO work behind the scenes to optimize your release for maximum web exposure.
Plus, they have a list of media people who get notices from PRWeb.
That said, if you just want to get the release out on the web and into Google & Yahoo, there are a few services you can use:
(these are from my Quick & Easy Guide To Getting Your Press Release Out)
They have both free and paid release services. For $20 they will put your release in Google news.
2. www.PR.com
I notice that many press releases from this service end up in my Google news feed.
They also format the releases nicely and have an option for PDF output.
They seem to be getting the majority of the free press releases since PRweb stopped their free service, and PR.com looks to be a very high quality service.
I’m not too excited about these guys, but it might be worth a shot after you have used some of the better services.
This site appears to be using a Content Management System to host press releases. Not sure if they do much more than that. But if you are looking for back links, they have a page rank of 5.
Same folks as above but this is their German language press release site.
6. www.FreePressReleases.co.uk
For Hypnotists in the UK, this is another option.
7. PressMediaWire.com (Newly Added)
This is a new addition since I first wrote this post. They have become the favorite of some friends of mine who do online PR. I haven’t used them yet, but in looking over the site they seem pretty solid. Good page rank and good Alexa ratings. I would definitely put them in your short list.
My Recommendation: Of these my choice would be to use is www.PR.com
Note: PRLeap.com no longer offers a free press release service. In past articles I recommended them as my #1 choice.
And, since it is FREE to send a press release online, every hypnotist on this list should send at least one a month.
Why should you send out press releases? How about this…
While I was teaching my workshops at the National Guild of Hypnotists conference this year, Tim Shurr told me he wrote and sent out a press release as I taught on the teleseminar earlier this year and the story netted him $30,000 in sales!
If this isn’t motivation to send out a release, check your pulse.
You can hear another teleseminar I did with Elsom Eldridge on here on the blog. You can find it here:
Google is changing it’s quality score formula again.
This will mean another shake up in the online advertising world, affectionately referred to as a “Google Slap”
If your ads are highly targeted, your keywords match your ad copy, and your landing page copy matches what your ad promises, then you probably have nothing to worry about.
But since Google will never say what the exact changes are, you should be sure and watch your adwords account closely over the next few weeks to see if anything changes.
Here’s what we do know from the Adwords Blog:
- The Quality Score will now be calculated at the time of the search query. (real time quality score)
- Keywords will no longer be marked “Inactive for Search”
- They are changing “minimum bids” to “first page bid”
For full details, see this post on the Adwords Blog:
Quality Score improvements to go live in coming days
I am not sure that buying someone else’s domain or website is cheaper. Maybe that is not actually what you meant. Hypnosis.org cost $70,000 I think. That is out of reach for people.
THINKING LIKE A BUSINESS OWNER
Yes that is true, not everyone has $70,000. But as a Business Strategy, if you wanted the number one spot for a keyword and you knew you could instantly monetize the traffic to make $100,000/year… I’ll be you could find a way to borrow the $70k.
This is actually an entirely different level of thinking in business. You are in effect buying the traffic upfront.
Now, the real reason I use Hypnosis.org as an example was to show the for very generic words like golf, travel, coffee, hypnosis it is VERY DIFFICULT to get highly ranked. So it is smarter to just buy the traffic at one of the top positions (assuming you have a way to monetize it).
GO FOR THE LOW HANGING FRUIT FIRST
And I also pointed out that it IS POSSIBLE to get ranked for keyword phrases like “San Francisco hypnosis” and “hypnosis pain relief san francisco”
Example (traffic counts from Google)
Hypnosis – 32877 daily searches 17,900,000 competing sites
San Francisco Hypnosis – 16 daily searches 1,130 competing sites
So for SF Hypnosis, there are approx 500 searches a month. If I could get 20% of those to my website (100 / month) and convert 2% of those into clients (avg value of client $1000) then this is worth
If I wanted to, I could be on the front page of Google for San Francisco Hypnosis in about 1-6 months.
But it would involve more than just SEO optimization. I would use Social Media, Social Bookmarking, Article Marketing, Blogging, and Online Press Releases.
Fact is, there is no way I’ll make the front page of Google for “hypnosis” because I’m competing against sites like Wikipedia and Ask.com. Plus these people are just looking for information, they are not ready to buy.
(Note: I could be on the front page of Google today for both of them today using Adwords.)
KEYWORDS CAN INDICATE BUYERS
Another important thing to understand is the words people search on indicate where they are in the buying cycle. A rule of thumb is, 3 or more keywords means they are looking to buy.
Example:
Hypnosis
Hypnosis CD’s
Hypnosis CD’s Stop Smoking
People who search on hypnosis could be looking for anything related to hypnosis from a wikipedia entry to where to take a class. And you really don’t have anyway of knowing.
But someone looking for hypnosis stop smoking CD’s… pretty good chance they are looking to buy. This is why it’s important to choose your keywords wisely when thinking about your webpages and SEO.
