Google is changing it’s quality score formula again.
This will mean another shake up in the online advertising world, affectionately referred to as a “Google Slap”
If your ads are highly targeted, your keywords match your ad copy, and your landing page copy matches what your ad promises, then you probably have nothing to worry about.
But since Google will never say what the exact changes are, you should be sure and watch your adwords account closely over the next few weeks to see if anything changes.
Here’s what we do know from the Adwords Blog:
- The Quality Score will now be calculated at the time of the search query. (real time quality score)
- Keywords will no longer be marked “Inactive for Search”
- They are changing “minimum bids” to “first page bid”
For full details, see this post on the Adwords Blog:
Quality Score improvements to go live in coming days
I am not sure that buying someone else’s domain or website is cheaper. Maybe that is not actually what you meant. Hypnosis.org cost $70,000 I think. That is out of reach for people.
THINKING LIKE A BUSINESS OWNER
Yes that is true, not everyone has $70,000. But as a Business Strategy, if you wanted the number one spot for a keyword and you knew you could instantly monetize the traffic to make $100,000/year… I’ll be you could find a way to borrow the $70k.
This is actually an entirely different level of thinking in business. You are in effect buying the traffic upfront.
Now, the real reason I use Hypnosis.org as an example was to show the for very generic words like golf, travel, coffee, hypnosis it is VERY DIFFICULT to get highly ranked. So it is smarter to just buy the traffic at one of the top positions (assuming you have a way to monetize it).
GO FOR THE LOW HANGING FRUIT FIRST
And I also pointed out that it IS POSSIBLE to get ranked for keyword phrases like “San Francisco hypnosis” and “hypnosis pain relief san francisco”
Example (traffic counts from Google)
Hypnosis – 32877 daily searches 17,900,000 competing sites
San Francisco Hypnosis – 16 daily searches 1,130 competing sites
So for SF Hypnosis, there are approx 500 searches a month. If I could get 20% of those to my website (100 / month) and convert 2% of those into clients (avg value of client $1000) then this is worth
If I wanted to, I could be on the front page of Google for San Francisco Hypnosis in about 1-6 months.
But it would involve more than just SEO optimization. I would use Social Media, Social Bookmarking, Article Marketing, Blogging, and Online Press Releases.
Fact is, there is no way I’ll make the front page of Google for “hypnosis” because I’m competing against sites like Wikipedia and Ask.com. Plus these people are just looking for information, they are not ready to buy.
(Note: I could be on the front page of Google today for both of them today using Adwords.)
KEYWORDS CAN INDICATE BUYERS
Another important thing to understand is the words people search on indicate where they are in the buying cycle. A rule of thumb is, 3 or more keywords means they are looking to buy.
Example:
Hypnosis
Hypnosis CD’s
Hypnosis CD’s Stop Smoking
People who search on hypnosis could be looking for anything related to hypnosis from a wikipedia entry to where to take a class. And you really don’t have anyway of knowing.
But someone looking for hypnosis stop smoking CD’s… pretty good chance they are looking to buy. This is why it’s important to choose your keywords wisely when thinking about your webpages and SEO.
First a disclaimer… I am a Mac fan, and before that I used Linux and always avoid using Windows like I avoid rattlesnakes. But even if I was a Windows zealot, I would think this commercial sucks. If this is the best Microsoft can do to get people to buy Vista… they are doomed.
Bill Gates & Jerry Seinfeld – Shoe Circus Commercial
Pathetic isn’t it? Did you have any idea what it was about? Any clear benefits stated? What is showering with your clothes all about? And what the hell does “moist & chewy like cakes” have to do with computers?
Sound on or sound off this one is a head scratcher. It violates every single rule of good Direct Response Marketing, and I’m sure cost a fortune to produce.
If you run your hypnosis advertising like this you will go broke…. fast! But you might win some obscure awards for being ‘creative’.
Want to see a TV ad that got a 600% ROI and $18,000,000 in revenue? Check out the 2nd video in my blog post titled:
