Do They Have A “Bleeding Neck”?

Usually I’m not into gory stuff. But I do love a good metaphor. And my friend Perry Marshall has come up with a brilliant way for you to think about your market and your prospects. I’ve been enjoying his new book based on the Pareto Principle (AKA the 80/20 rule). In the book he says…

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Bassackwards Marketing (Are You Guilty?)

The numbers are shocking. According to the History Channel, over 30,000 new products hit the shelves each year in America and 90% of them fail. So why do most products fail? Simple. Somebody started with the focus on what they want to sell, without bothering to find out if anyone even wants it. This is…

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5 Key Metrics For Effective Hypnotherapy Marketing

“Marketing is 50% Psychology and 50% Numbers” – Dan Kennedy, Marketing Genius A common problem with most hypnotherapy marketing is neither of the above are used. The numbers are CRUCIAL to knowing if your marketing is working and where you should be making changes to improve the effectiveness. You have probably heard me say “Advertising…

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Don’t Fish With Strawberries

You may have heard of Dale Carnegie. He wrote the legendary book “How to win friends & influence people” Turns out he was also a smart marketer. He not only wrote the book, he promoted it into being one of the top selling self-help books of all time. And he liked to fish, so he…

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Aging Population A Boon For Hypnotists

There it was in big bold letters. The headline in USA Today said Aging Population A Boon For Health Care Workers One of the biggest population explosions in history, the Baby Boomer generation, is hitting retirement age. And as they age, their need for medical services goes up. So there is HUGE demand for medical…

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