Google Adwords Changes Hit Small Businesses Hard!

If you are using Google Adwords as a lead generation method, then you absolutely should check your account TODAY.  Google have made changes that are causing panic, confusion, and a lot of anger with business using their advertising service. I’ll cover some of these today, and more as those of us who work with Google…

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Getting FREE Advertising For Your Hypnosis Business

A group in Lubbock, TX has come up with a very clever way to get free write ups in the local papers while doing good in their community. This is essentially FREE advertising, and is better than an ad since more people will read an interesting story than look at an ad. This simple idea…

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Sell The ‘SIZZLE’ Not the Steak

I’m not sure who said it first, but it’s a great metaphor to keep in mind every time you want to market your hypnosis services and products (you do have products, don’t you?). What ‘selling the sizzle’ means is this… sell the benefits of using/owning a thing, rather than the thing itself. Benefits VS Features…

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Marketing Systems Are The Key To Long Term Success

Do You Know Where Your Next Client Is Coming From? If you don’t, then you most likely don’t have a system, unless you count hoping or praying as a system. We all need marketing systems, you need them, I need them, any business that hopes to survive and thrive needs them. A system that is…

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Tools For Internet Marketing: Integrated Shopping Cart & Email System

I need a turnkey system for my hypnosis business that has a shopping cart, email list, and autoresponders. What do you recommend? Thank you, Patsy Hi Patsy, I recommend you take a look at the integrated One Shopping Cart System. They provide an integrated solution which has email, autoresponders, shopping cart, contact database, adtracking, and…

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