Effective Hypnotherapy Marketing Requires Good Research

One of the reasons Hypnotists and Hypnotherapists don’t get good results from their marketing and advertising is that they don’t take the time and effort to do good market research. If you don’t know your market, how can you know what will get their attention?  How will you know what media to use to reach…

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How To Get Endless Referrals With A Simple Phone Call

I’ll bet you’re curious how this is possible, to get an endless stream of referrals from a simple phone call?  C’mon admit it, it’s okay. Well first of all, it’s not what you might think, this doesn’t involve you calling everyone you know to ask them to send you business. Just the thought of that…

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Google To Offer Coupon Service To Local Businesses For FREE!

The BIG news in the world of Direct Marketing today is that Google will be offering a FREE coupon service to local businesses.  There is a full article in USA Today titled "Google to host small business coupons" This is big news for a couple reasons: This is going to be HUGE competition for newspapers,…

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Science Proves Why Emotionally Based Advertising Works

There is a story in a recent issue of USA today, which cites scientific research showing that we make our buying decisions based on EMOTIONS not LOGIC. This is something that good copywriters, and direct response marketing experts have known for over a hundred years. People in sales have known about this since the first…

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An Outstanding Example of Sales Copy Using Emotions

Here’s your Direct Response Marketing Lesson of the day: People buy for emotional reasons!  Then use logic to justify the purchase. As you become more wise in the the true lessons of Direct Response Marketing, you will understand that if you are not speaking to the emotions of your prospective client, you will find it…

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