April 14, 2007

Hypnosis Press Release Done For Stress Awareness Month

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This is a great example of how to use a press release as a marketing tool to promote your hypnotherapy business!

It was written by Hypnotherapist John Lundholm of Change Dynamics Hypnosis in Post Falls ID.  And for those of you loyal readers, there is still PLENTY of time in April to take advantage of Stress Awareness Month!  DO IT NOW!

Key Takeaway Points to Observe:

  1. He is using press releases.  They are easy, inexpensive, and can be sent out with the click of a mouse using PRWeb.com and other Internet Wire Services.  You can also fax them directly to local papers.

    2.  

  2. He timed his press release with an event (Stess Relief Month).  This makes it even more NEWSWORTHY and much more likely to get picked up by the press.

    3.  

  3. He positions himself as an EXPERT in “health related issues” (you are going to get tired of me saying this, but it’s because almost no one is using this vital marketing strategy).  He smartly uses quotes from himself as if a reporter had interviewed him for this story.

    4.  

  4. He gets his contact info (website) and his FREE event in the story

    5.  

  5. He puts his credentials at the end

This is so amazingly simple, and you would be surprised at how the press will respond to a well written release like this.  Read the story on this blog about some of the results from Press Releases that happened during World Hypnotism Day earlier this year.

Study this release, then write one of your own.  See my article on how to write a press release with a FREE press release template for details on how you too can do this.

Press Release

Free Workshop Scheduled for Stress Awareness Month

For the 15th consecutive year, April 2007 has been designated Stress Awareness Month. During this thirty day period, health care professionals and health promotion experts across the country will join forces to increase public awareness about both the causes and cures for our modern stress epidemic.

Sponsored by The Health Resource Network (HRN), a non-profit health education organization, Stress Awareness Month is a national, cooperative effort to inform people about the dangers of stress, successful coping strategies, and harmful misconceptions about stress that are prevalent in our society.

“Even though we’ve learned a lot about stress in the past twenty years,”says John Lundholm, a hypnotherapist specializing in health related issues, “People are more stressed than ever. This is unfortunate because effective techniques are available that could help millions of Americans eliminate their suffering.”

As part of an effort by leading health care organizations across the country to disseminate helpful educational materials and other information about stress during the month of April, Lundholm is offering a free Rapid Stress Release workshop. [Local information here] He is also a making a free Rapid Stress Release audio download available on his website through the month of April. His website address is www.ChangeDynamics.net http://www.ChangeDynamics.net.

The Health Resource Network is a non-profit health education organization established in 1982. It consists of health professionals, health promotion experts, and educators committed to developing more effective programs for improving health and preventing disease. In addition to sponsoring Stress Awareness Month, the organization also sponsors National Stress Awareness Day, held every April 16–the day after income taxes are due!

Lundholm is a Post Falls hypnotherapist and registered nurse with over 24 year of experience in hypnosis. He specializes in individual and corporate consultations for health and wellness issues.

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