March 23, 2008
Dan Kennedy Video: The Principles of Marketing Never Change
This rare video of Dan Kennedy was shot at The System Seminar. Kennedy hammers home the importance of understanding the principles of marketing and selling because, as the title says, The Principles Never Change.
This is an area where so many hypnotists struggle. They are focused on tactics and tools instead of the fundamental principles of SELLING and how to apply them across all aspects of MARKETING.
As Kennedy says:
Tools change
Principles NEVER change
Strategies RARELY change
Tactics OCCASIONALLY change
Technorati Tags: DanKennedy, DirectMarketing, Selling
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