Category Archives for Niche Markets

Being Known For Everything, Is Really Nothing

No nonsense midwest wisdom. My friend Perry Marshall is a fountain of such wisdom. He has a knack for saying things that make complex stuff clear. Like this gem about Niches: “I don’t mind being pigeonholed. Hey, it’s better to be known for something than to be known for everything, which is really nothing.” —…

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Hypnosis: The New Secret Weapon For Fortune 500 Companies

Hypnosis is increasingly being used by Fortune 500 companies as part of their Focus Group research methods. This is a new niche market for hypnotists, and is even more evidence that hypnosis is becoming recognized by the business world as having real value.   Last week in the online magazine BrandWeek.com, there was an extensive…

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