Category Archives for Marketing Strategies

Brand Goo Roos Got It Wrong (Again)

There is a lot of bad marketing advice on the Internet. Some of the worst seems to come from the realms of Branding and Social Media. But when you combine these two, it’s a recipe for disaster. Take this quote for example “The point is to have dynamic conversations between your brand and your fans.” — Veronica Fielding, CEO…

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Using Video To Get Hypnosis Clients (Example)

This hypnotist is very clever. He found an awesome 5-minute video on YouTube that explains how your brain can cause chronic pain. Then he wrote an article around the video about how HE uses hypnosis to teach people how to reduce or eliminate chronic pain. Plus he offers a free Hypnosis MP3 related to reducing pain. Then he tells…

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Proof On Steroids (Hypnosis Works)

Let’s face it… People have doubts about hypnosis And doubts lead to fears, and neither of those lead to you getting more clients. Which is why I’m always going on about PROOF. Or to be more exact… Unquestionable Proof. Which means you provide information which is so amazingly amazing your prospects will say “holy crap, this stuff really…

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Do They Have A “Bleeding Neck”?

Usually I’m not into gory stuff. But I do love a good metaphor. And my friend Perry Marshall has come up with a brilliant way for you to think about your market and your prospects. I’ve been enjoying his new book based on the Pareto Principle (AKA the 80/20 rule). In the book he says…

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Bassackwards Marketing (Are You Guilty?)

The numbers are shocking. According to the History Channel, over 30,000 new products hit the shelves each year in America and 90% of them fail. So why do most products fail? Simple. Somebody started with the focus on what they want to sell, without bothering to find out if anyone even wants it. This is…

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