Category Archives for Marketing Strategies

Effective Hypnotherapy Marketing Requires Good Research

One of the reasons Hypnotists and Hypnotherapists don’t get good results from their marketing and advertising is that they don’t take the time and effort to do good market research. If you don’t know your market, how can you know what will get their attention?  How will you know what media to use to reach…

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Google To Offer Coupon Service To Local Businesses For FREE!

The BIG news in the world of Direct Marketing today is that Google will be offering a FREE coupon service to local businesses.  There is a full article in USA Today titled "Google to host small business coupons" This is big news for a couple reasons: This is going to be HUGE competition for newspapers,…

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Getting FREE Advertising For Your Hypnosis Business

A group in Lubbock, TX has come up with a very clever way to get free write ups in the local papers while doing good in their community. This is essentially FREE advertising, and is better than an ad since more people will read an interesting story than look at an ad. This simple idea…

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Sell The ‘SIZZLE’ Not the Steak

I’m not sure who said it first, but it’s a great metaphor to keep in mind every time you want to market your hypnosis services and products (you do have products, don’t you?). What ‘selling the sizzle’ means is this… sell the benefits of using/owning a thing, rather than the thing itself. Benefits VS Features…

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Marketing Systems Are The Key To Long Term Success

Do You Know Where Your Next Client Is Coming From? If you don’t, then you most likely don’t have a system, unless you count hoping or praying as a system. We all need marketing systems, you need them, I need them, any business that hopes to survive and thrive needs them. A system that is…

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