I know you say Hypnotists shouldn’t do SEO. Is it still good for hypnotists to learn how to make their page have the basic elements to get good organic search engine placement?

Excellent question. And I realize I wasn’t clear on this with my last post (Keywords and SEO for Hypnosis Websites part I)

KNOW SEO BASICS

I’m not saying be ignorant of SEO. As a business owner it is yet one more thing you need to understand at least at a meta-level.

And if you write articles it is smart to know how to use keywords in the title (the headline), the body, for images, and link tags. It’s smart Internet marketing.

YOU ARE A HYPNOTIST NOT AN SEO EXPERT

My advice is this: You don’t need to know the technical issues of SEO because they change constantly. Learn the basics so you can use it when you write CONTENT, and so you can speak with web developers, but do NOT spend hours of time on it.

Here’s why:

80% of people who search on a term click on results on the first page of search (10 total results)

17% click on the second page of results

3% click on page three or lower

So the cold hard reality is, only the front page of search really matters. And it is VERY DIFFICULT to get on the first page, even for long tail keywords unless you really know what you are doing and bust your ass for a period of time to get there.

This is something you can OUTSOURCE.

MOST EFFECTIVE USE OF YOUR TIME

But, if you put that same energy into:

More on Keywords and SEO for Hypnosis Websites (part II)