One of the greatest resources you can tap into which will give you a flood of new ideas, is to tap into what is working in other industries.
This includes looking at businesses that are so far removed from hypnosis and hypnotherapy, that it seems absurd. This is where the gold nuggets are.
One of the great advantages I have in working with clients from a lot of different industries, is to see what clever ideas companies have implemented that result in a 10%, 100%, or even 1000% increase in revenue.
This may seem simple once you hear it, but I promise you it’s rarely done. Instead what you find is what I call Marketing Incest. People in an industry mimic what everyone else is doing. This is why there is so much bland, boring, "me too" type of advertising, and why at best businesses get average results.
If you want to have above average or better yet, mind blowing profits, you have to look outside your industry for ideas.
More on Smart Hypnosis Marketing – Learn from OTHER Industries
More on Smart Hypnosis Marketing – Learn from OTHER Industries
If you have been trying to do any keyword research lately for website Search Engine Optimization (SEO) or for buying Pay Per Click ads (PPC) on Google, you might have noticed how unreliable the Overture Keyword Tool has become.
The Overture Keyword Tool
There are rumors that it will soon be taken down by it’s new owner, Yahoo. You see, Yahoo has it’s own PPC advertising system, but many people don’t know about it, or use it, because Google has become the 900 pound gorilla of search marketing. Google has somewhere near 60% of all search traffic world wide, Yahoo is around 25% at best.
Personally, I think it’s the wrong move on their part. Instead Yahoo should leverage the enormous amount of traffic the Overture keyword tool gets to encourage people to use their PPC system. A no brainer would be to offer videos on how to use their system, and a $100 worth of free advertiing for giving the system a try.
But, that’s their call. There’s a reason Yahoo got left in the dust by Google.
More on New Free Tool To Lookup Hypnosis & Hypnotherapy Keywords
More on New Free Tool To Lookup Hypnosis & Hypnotherapy Keywords
If you want to learn how to get ranked high in search engines like Google, Yahoo, and MSN.com then you’ll want to learn how from Brad Fallon & Andy Jenkins, two of the best and brightest when it comes to natural search strategies.
They have been doing an Internet Radio show on Search Engine Optimization since April 2004 and have them archived on their website Search Engine Radio.
From their site description:
"Search Engine Radio is dedicated to discussing anything and everything about search engines. Key topic areas include search engine optimization, pay-per-click advertising, and the latest search engine software, tools, and techniques.
Guests include search engine industry experts, authors, and software tool developers, providers the latest news and techniques for maximizing your rankings and profits from search engines."
Check out the Search Engine Radio Archives for past shows you can listen to online.
More on SEO Radio – Free Podcasts on Search Engine Optimization
