Category Archives for Google Adwords

Google Chief Economist Explains Adwords Pricing

This easy-to-understand video shows how the Google Ad auction process works to determine what advertisers pay for Adwords Ads. Google’s Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max Cost Per Click (CPC) bid and Quality Ccore determine how much you pay for a click on Google.com. Introduction to the Google…

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Google Adwords ROI (Return On Investment)

Most Burning Question: What is considered an acceptable ROI from Google Adwords? Your question is a little broad. I’m not sure what you are tracking as far as conversions go… So, I’ll give a broad answer about ROI. I’m going to assume we are talking about Return On Investment and it will be measured as…

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9 Quick Tips For Using Google Adwords

Hi, I was wondering what your experience has been with Google and Yahoo pay per click.  Thanks. I have a lot of experience with Google’s version of Pay Per Click (PPC) called Adwords, and moderate experience with Yahoo’s version which they call Search Marketing. It would help if you asked a specific question on what…

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Google To Offer Coupon Service To Local Businesses For FREE!

The BIG news in the world of Direct Marketing today is that Google will be offering a FREE coupon service to local businesses.  There is a full article in USA Today titled "Google to host small business coupons" This is big news for a couple reasons: This is going to be HUGE competition for newspapers,…

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Google Adwords Changes Hit Small Businesses Hard!

If you are using Google Adwords as a lead generation method, then you absolutely should check your account TODAY.  Google have made changes that are causing panic, confusion, and a lot of anger with business using their advertising service. I’ll cover some of these today, and more as those of us who work with Google…

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