The whole point of World Hypnotism Day (WHD), is to create awareness for the general public about Hypnotherapy and get media coverage for Hypnosis as a healing modality. I would also ad, that every thing you do should be FUN.
With that in mind, let’s dive into Marketing Strategy #2 — Write an Article. There are many things you can do with an article, and I’ll get to those in a minute, but first some writing tips for your article.
You have been blessed with having one of the most fascinating topics in the world to write about. People are ALWAYS curious about hypnosis. All you have to do is say "I’m a Hypnotist", and you’ll have even complete strangers wanting to know more.
Yet somehow, most the articles written on hypnosis make it dull, dry, and painfully boring. I often wonder how this is possible, because it seems like it would take a lot of effort to make hypnosis boring, and it would be easier to let it stay fascinating.
But I’m going to give you the benefit of the doubt, and blame it on way they teach us to write in school. So from this point on, throw out what you learned in school and follow these simple tips.
More on World Hypnotism Day Marketing Strategies #2: Write An Article
More on World Hypnotism Day Marketing Strategies #2: Write An Article
World Hypnotism Day is a little over a week away. If you haven’t made plans to leverage this event to bring awareness to your business and a big pile of new leads it’s time to get on it.
If you are a Hypnotherapist and you don’t know what this is all about, go to the Official World Hypnotism Day Site and find out. In short, it’s a way for hypnotists as a group to get the message out to the public and the media about what hypnosis is, how it works, and what it is good for.
The media love things like this, so you should definitely crank out a press release or two.
If you live in a small town, call up the paper and ask if they would like an article about hypnosis and offer to write it. Or offer to be an informed source for the article.
I’ll post a series of articles on ways you can take advantage of this event over the next week.
In the meantime, start brainstorming now.
Q. Regarding free lecture /demos-How does one promote them without blowing the ad budget? Any and all advice concerning this marketing technique will be appreciated!
A. Here are a few ideas for you:
More on 3 Ideas To Promote Your Hypnosis Lectures For Little Or No Cost
