Here’s what can result from a well written press release timed to reflect current events.
Fox & Friends did a five 1/2 minute segment on how Hypnosis can be used to help people keep their New Years resolutions. To give you a perspective, 5 minutes is a long chunk of time in the realm of television. It means they think you have a lot to offer for their viewers.
More on Free Publicity: Hypnosis on Fox & Friends New Years Day 2007
This was originally posted on a hypnosis marketing forum by Tom Nicoli.
It is 12:56 EST and I was just sitting back flipping television channels enjoying some down time after another successful World Hypnotism Day. I came across the Late Late Show with Craig Ferguson. This is the show opposite Conan O’brien.
And what was part of his monologue?… "Today is the 3rd Annual World Hypnotism Day. I missed the first 2."
The whole point of World Hypnotism Day (WHD), is to create awareness for the general public about Hypnotherapy and get media coverage for Hypnosis as a healing modality. I would also ad, that every thing you do should be FUN.
With that in mind, let’s dive into Marketing Strategy #2 — Write an Article. There are many things you can do with an article, and I’ll get to those in a minute, but first some writing tips for your article.
You have been blessed with having one of the most fascinating topics in the world to write about. People are ALWAYS curious about hypnosis. All you have to do is say "I’m a Hypnotist", and you’ll have even complete strangers wanting to know more.
Yet somehow, most the articles written on hypnosis make it dull, dry, and painfully boring. I often wonder how this is possible, because it seems like it would take a lot of effort to make hypnosis boring, and it would be easier to let it stay fascinating.
But I’m going to give you the benefit of the doubt, and blame it on way they teach us to write in school. So from this point on, throw out what you learned in school and follow these simple tips.
More on World Hypnotism Day Marketing Strategies #2: Write An Article
More on World Hypnotism Day Marketing Strategies #2: Write An Article
