Pacific Gas &Electric (PG&E) has a trial program using hypnosis to help their employees stop smoking. If you are a hypnotist who does stop smoking, this is a golden opportunity for you to leverage this in your marketing.
If PG&E decide to make this a permanent part of their wellness program, which looks like a strong possibility, this will be a great Proof Element to use in your marketing, and could open doors for you with businesses in your area.
Proof Elements are essential to your marketing, especially to deal with the rampant skepticism found today in our culture.
Screenshot of Article in Sacramento Bee Online
If you live in the United Kingdom and do hypnosis for weight loss, you should be jumping all over this story hitting the PR wires today.
A British Pop Singer by the name of Lily Allen used hypnosis to lose weight. Or as she put it, "to go from a size 12 to a size 8."
More on Pop Singer Lily Allen Uses Hypnosis For Weight Loss – Use This In Your Marketing
If you are not using news media, celebrities, and video in your marketing, you are leaving money on the table.
Below is a brilliant example of all three that anyone (and that means YOU) can easily do.
More on How To Get FREE Celebrity Video Testimonials For Hypnotherapy
