Thanks to Google Alerts (you are using these… right?), I’ve
noticed in the last two days the following:
- 564 articles on “Stop Smoking”
- 126 articles on proposed “smoking bans”
- 326 articles on “chantix” and “stop smoking drug linked to
traffic mishaps”
In case your math is rusty, that’s 1016 articles related to the
topic of Stop Smoking.
And these articles are in MAJOR MEDIA like the Los Angeles Times,
New York Times, Scientific American, Wall Street Journal, and ABC
News.
For whatever reason this is a HOT TOPIC right now! That means it
is a golden opportunity for Hypnotists to be a part of the
conversation.
Sadly, there is only ONE article in the last 3 days on using
Hypnosis to stop smoking.
sending out press
releases right now.
Like I showed in my recent teleseminar on free publicity, you can
easily get over $10,000 in publicity at no cost with one press
release.
You have 3 different major topics to riff on.
Remember, you are an EXPERT in how people can easily break the
smoking habit.
Do it now while this is in the mind of the media. Reporters need
alternate points of view.
Here are some resources for you:
All Google News stories related to Smoking
LA Times story “Drug taken to stop smoking is linked to traffic
mishaps” (note this is one of the MOST POPULAR stories on the LA
times website today)
How to write a press release, plus free press release template on
my blog
More on Stop Smoking Is A Hot News Topic – Get Free Publicity Now
There is a story going around the world now about a robber in Italy who supposedly used hypnosis to steal over 700 Euros in cash, in plain view of the grocery clerk who was ringing up his order. And she didn’t remeber it even happening.
This is a great chance to become a spokesperson for Hypnosis. Explain to the world how hypnosis really works, and that this robbery was NOT hypnosis and how to protect yourself against any covert hypnosis against your will.
Come up with a ‘hook’ that will help the media create a killer story. Have fun with it, and remember controversy sells, especially with news media.
Read the story of the bandit and watch the video below to see how he did it. Then craft your press release based on what I have taught you, and send it out this week.
Headline suggestions:
More on Press Release Opportunity: The Hypnosis Bandit Strikes Again!
More on Press Release Opportunity: The Hypnosis Bandit Strikes Again!
I’ve been getting a lot of requests for the replay of the teleseminar I did on Free Publicity. So here it is. You can either listen in your web browser or download the mp3 file and listen on your iPod.
More on Teleseminar Replay: How To Get Free Publicity For Hypnotists
