Free Publicity
How to use press releases and the media to get your hypnosis business FREE publicity that is better than advertising
How to use press releases and the media to get your hypnosis business FREE publicity that is better than advertising
Thanks to Google Alerts (you are using these… right?), I've
noticed in the last two days the following:
564 articles on "Stop Smoking"
126 articles on proposed "smoking bans"
326 articles on "chantix" and "stop smoking drug linked to
traffic mishaps"
In case your math is rusty, that's 1016 articles related to the
topic of Stop Smoking. (…)
There is a story going around the world now about a robber in Italy who supposedly used hypnosis to steal over 700 Euros in cash, in plain view of the grocery clerk who was ringing up his order. And she didn't remeber it even happening. (…)
I've been getting a lot of requests for the replay of the teleseminar I did on Free Publicity. So here it is. You can either listen in your web browser or download the mp3 file and listen on your iPod. (…)
Time Magazine put out a health feature story on cigarettes this week, and it's a killer (no pun intended) chance for publicity. (…)
Hollywood start Ben Affleck tells Oprah how he used Hypnosis to finally stop smoking after 20 years! This is a HUGE opportunity for all professional hypnotists to get a big boost in business from the Oprah Effect. (…)
There is a story about Women from the UK who spent over 300,000 pounds on diets and still can't keep slim. There is a very BIG lesson to be learned from this article, and also some great marketing opportunities any hypnotist doing weight loss should jump on. (…)
This Thursday, December 13 I'll be presenting a free tele-seminar on how hypnotists can get thousands of dollars in free publicity for World Hypnotism Day. (…)
On 1 February 2008, smoking will be banned in all bars, restaurants and even private clubs in Maryland. (…)
Pacific Gas &Electric (PG&E) has a trial program using hypnosis to help their employees stop smoking. If you are a hypnotist who does stop smoking, this is a golden opportunity for you to leverage this in your marketing. (…)
If you live in the United Kingdom and do hypnosis for weight loss, you should be jumping all over this story hitting the PR wires today. (…)
If you are not using news media, celebrities, and video in your marketing, you are leaving money on the table.
Below is a brilliant example of all three that anyone (and that means YOU) can easily do. (…)
This is a great example of how to use a press release as a marketing tool to promote your hypnotherapy business! (…)
Here's what can result from a well written press release timed to reflect current events. (…)
This was originally posted on a hypnosis marketing forum by Tom Nicoli. (…)
The whole point of World Hypnotism Day (WHD), is to create awareness for the general public about Hypnotherapy and get media coverage for Hypnosis as a healing modality. I would also ad, that every thing you do should be FUN. (…)
World Hypnotism Day is a little over a week away. If you haven't made plans to leverage this event to bring awareness to your business and a big pile of new leads it's time to get on it. (…)
Q. Regarding free lecture /demos-How does one promote them without blowing the ad budget? Any and all advice concerning this marketing technique will be appreciated!
A. (…)
Wendi Friesen (Wendi.com) has created an amazing resource for Hypnotists, Hypnotherapists, and anyone involved in changework. (…)
A group in Lubbock, TX has come up with a very clever way to get free write ups in the local papers while doing good in their community. (…)