Imagine having an army of enthusiastic people saying how amazing your hypnotherapy programs are. How easy would it be to attract the kind of clients you want to work with, if you had such an army available when ever you needed them? Easy as falling off a log!
However, a simple check of the marketing materials used by most hypnotists will show little or no use of testimonials. If you are guilty of not using testimonials in EVERYWHERE in your marketing, you are making life difficult for yourself.
It’s always better to have other people say how great you are. Read my previous article "Why Hypnotherapists Must Use Testimonials In Your Marketing" to learn why.
When I make a statement, I want to back it up with Undeniable Proof. It’s a secret to marketing success. So today I’ll provide you with proof on why you should use testimonials as proof in your marketing.
A recent study done by market research firm Vizu Corp., shows that almost 80 percent of US shoppers place more trust in products and services that have ratings & reviews from customers.
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If you are not using news media, celebrities, and video in your marketing, you are leaving money on the table.
Below is a brilliant example of all three that anyone (and that means YOU) can easily do.
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