It’s a website that you most likely have used yourself, but never thought about it as a wealth of market related data you can mine for copywriting.

I like this video because it shows you how to do research when writing copy, but it’s a good lesson in how to do market research.  The most important element of successful marketing is research on your market.

More on Video: Copywriting Shortcut By Jay Abraham

More on 30 Day Challenge Day 3 – Market Research (Part 1)

I’d love to hear more about making my own hypnosis products to sell. I am very low tech but would love to know more about how to do this.

Creating products is a great idea. In marketing lingo this is known as a "back end". The "front end" being your initial offering to your clients.

But before you create any products, it’s vital you do your homework and find out what your hypnosis clients , customers, and prospects want.

The #1 recipe for failure is to create a product and then try to sell it. Virtually every major new product flop has broken this rule.

Think the world wants a better mousetrap? Better do your research first or you might just get an expensive lesson learned the hard way.

The #1 recipe for success is to find a ‘starving’ crowd and feed them what they want most. When you do this, everything is much easier for both you and your customers.

It’s amazingly easy. All you have to do is ask your current clients What Else they would like from you to help make their life better.

I’ve written some articles about this here on the blog:

Effective Hypnotherapy Marketing Requires Good Research

The Only 3 Ways To Increase Profits In Your Hypnotherapy Practice

Remember, you aren’t creating ‘products’ you are creating benefits for your clients that satisfy what they want. Those benefits are just delivered in the form of CD’s, books, DVD’s, seminars etc.

More on What You MUST Do Before You Create Hypnosis Products