Direct Marketing Strategies

Direct Response Marketing strategies and principles that are essential for a hypnosis practice to prosper

August 5, 2008

  • How To Promote A Hypnosis Seminar

    Most Burning Question:
    Where's are the best places to post an event to maximize attendance?I'm planning an event that will benefit a ton of people. (…)

June 12, 2008

May 14, 2008

April 24, 2008

  • Killer Proof Hypnosis Works!

    Unless you are on a total news cold-turkey, you should have noticed the amazing story about the hypnotist in England, who had an operation on his hand to remove 'a walnut sized' piece of bone. (…)

April 21, 2008

  • An Example of How NOT To Market Hypnotherapy

    Most Burning Question:
    An HMI grad, who supposedly earned a 6 figure income in his first year as a hypnotherapist, suggested that when going to the grocery store, for example, to park at the end of the parking lot, and as you walk across the lot to the store, stick a business card on the driver's side window between the glass and the rubber insulation. (…)

April 16, 2008

March 23, 2008

March 13, 2008

  • Video: Copywriting Shortcut By Jay Abraham

    This is a 10-minute video featuring the legendary direct marketer Jay Abraham. In this video Jay shows you how to do research for your copy by using one of the most visited web sites on the Internet. (…)

February 12, 2008

January 20, 2008

January 10, 2008

  • The Powerful Emotion of DESIRE

    There is a story about Women from the UK who spent over 300,000 pounds on diets and still can't keep slim.  There is a very BIG lesson to be learned from this article, and also some great marketing opportunities any hypnotist doing weight loss should jump on. (…)

January 7, 2008

December 24, 2007

December 6, 2007

November 19, 2007

  • Great Stop Smoking Press Release Opportunity

    Pacific Gas &Electric (PG&E) has a trial program using hypnosis to help their employees stop smoking.  If you are a hypnotist who does stop smoking, this is a golden opportunity for you to leverage this in your marketing. (…)

November 7, 2007

  • Why Hypnotists Need To Use 2-Step Lead Generation

    In the carpet cleaning biz the old strategy was "pick us and we'll clean a room for free!" Joe Polish changed it to giving 'carpet audits', informing and teaching rather than trying to sell. (…)

October 18, 2007

  • How To Debug Your Marketing Campaigns

    Virtually all marketing problems can be found in one of three critical places.  As you read through this, think of how you can use this model to analyze your advertising and marketing campaigns. (…)

October 8, 2007

September 29, 2007

  • How To Get Great Testimonials

    Imagine having an army of enthusiastic people saying how amazing your hypnotherapy programs are.  How easy would it be to attract the kind of clients you want to work with, if you had such an army available when ever you needed them?  Easy as falling off a log! (…)

September 8, 2007