If you are going to be good at marketing, you need to understand what makes people tick. And one of the great things about studying hypnosis is, you are constantly learning about what makes people tick.
From a marketing perspective, you want to understand the EMOTIONS behind their decisions to buy one thing instead of another. Even the most logical of us still make buying decisions based on emotions. Note, you should still include logical reasoning in your advertising copy because people will justify their decision to others with logic.
This is all a lead in to this very interesting bit of reserach which discovered something unexpected and that defies commonly accepted economic principles.
More on Brain Scans Reveal Emotions Involved When Spending Money
More on Brain Scans Reveal Emotions Involved When Spending Money
This is a follow on to the last blog post, and I think very valuable for the reader. She has some good ideas, but is about to make a couple of classic mistakes. See if you can guess what they are before I point them out.
Boring ‘business card’ type advertising doesn’t work, and unfortunately most hypnotists are guilty of using boring advertising.
Here are some essential concepts of copywriting virtually no one in the hypnotherapy profession use in their marketing materials. In fact, it’s rare to find this in most small business advertising. This means if you do it, you will have an advantage…
More on 5 Essential Elements of A Hypnotherapy Advertisement
