Category Archives for Copywriting

Selling EFT (Emotional Freedom Technique)

A while back there was a rather heated debate about EFT (Emotional Freedom Technique) on one of the lists I am on. Actually more than one, for some reason EFT really showcases people’s belief systems. It got me thinking about the nature of the arguments presented and how the debate focused mostly on features of…

Continue reading...

The ‘News’ Postcard: A Kick Ass Example of Lead Generation

This is a great lesson in both 2-Step Lead Generation and how to really make use of Direct Mail. You should study this seemingly simple looking postcard and ask yourself, how can I use something like this in my Hypnotherapy practice. This postcard is one used by a chiropractor by the name of Dr. Neilsen,…

Continue reading...

How To Get Over A Million Dollars Worth of Marketing Education for FREE

As a business owner, you are not just a hypnotist, not just a hypnotherapist, you are an entreprenuer.  And as an entreprenuer if you want to be successful you also need to be a student of effective marketing. You need to spend time every week to learn how to market your business, and how to…

Continue reading...

An Outstanding Example of Sales Copy Using Emotions

Here’s your Direct Response Marketing Lesson of the day: People buy for emotional reasons!  Then use logic to justify the purchase. As you become more wise in the the true lessons of Direct Response Marketing, you will understand that if you are not speaking to the emotions of your prospective client, you will find it…

Continue reading...