This is a 10-minute video featuring the legendary direct marketer Jay Abraham. In this video Jay shows you how to do research for your copy by using one of the most visited web sites on the Internet.
It’s a website that you most likely have used yourself, but never thought about it as a wealth of market related data you can mine for copywriting.
I like this video because it shows you how to do research when writing copy, but it’s a good lesson in how to do market research. The most important element of successful marketing is research on your market.
- Gary Halbert
I have my own opinions about these long sales letters. Personally, I just dont spend time to read them, rather I shrug and hang my head and scroll way down to see how long the sales letter is. So many of them are getting insanely long. I am not sure what the theory is with such long and massive amounts of information that would take an HOUR or more to read. Nobody is going to read it all. Why write so much? Are people really reading the entire thing?
More on Should Hypnotherapy Advertising Use Long Sales Copy?
If you don’t know who Gary Halbert is, and you are learning how to market your business… you should.
Gary is considered to be one of the greatest copywriters of all time AND one of the sharpest direct marketing minds in the last 50 years. Every single one of my mentors would drop everything, travel great distances, and pay as much as $7500.00 just to listen to Gary speak for a weekend.
Below is a short sample of Gary speaking as a surprise guest at The System Seminar that has been put on the web as part of a memorial tribute. Gary Halbert, the "Prince of Print" passed away in his sleep last week.
Enjoy this video clip. Pay attention as he talks about "Gun to the Head" copywriting, being on target, and how the focus of any business should be to solve problems for people.
