Category Archives for Copywriting

Should Hypnotherapy Advertising Use Long Sales Copy?

I have my own opinions about these long sales letters. Personally, I just dont spend time to read them, rather I shrug and hang my head and scroll way down to see how long the sales letter is. So many of them are getting insanely long. I am not sure what the theory is with…

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Gary Halbert Video – Gun To The Head Copywriting

If you don’t know who Gary Halbert is, and you are learning how to market your business… you should.  Gary is considered to be one of the greatest copywriters of all time AND one of the sharpest direct marketing minds in the last 50 years.  Every single one of my mentors would drop everything, travel…

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Brain Scans Reveal Emotions Involved When Spending Money

If you are going to be good at marketing, you need to understand what makes people tick.  And one of the great things about studying hypnosis is, you are constantly learning about what makes people tick. From a marketing perspective, you want to understand the EMOTIONS behind their decisions to buy one thing instead of…

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A Quick Hypnosis Advertising Hot Seat

This is a follow on to the last blog post, and I think very valuable for the reader. She has some good ideas, but is about to make a couple of classic mistakes. See if you can guess what they are before I point them out. Q: I’ll let you know how it goes… it…

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5 Essential Elements of A Hypnotherapy Advertisement

Boring ‘business card’ type advertising doesn’t work, and unfortunately most hypnotists are guilty of using boring advertising. Here are some essential concepts of copywriting virtually no one in the hypnotherapy profession use in their marketing materials.  In fact, it’s rare to find this in most small business advertising.  This means if you do it, you…

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