Category Archives for Copywriting

Shark Tales, Lobsters & Marketing

Ever touched a shark? A LIVE shark? I have. And I’ve done what some people would think is freaking crazy. I grabbed one by the tail once and yanked it out of the hole it was resting in. Now this wasn’t a Great White, Tiger Shark, or Hammerhead. All of which are dangerous creatures. And…

Continue reading...

Your Business Card Is Boring

As a rule I don’t carry business cards**. When people ask me for one they are shocked. They can’t imagine why I wouldn’t have one… until I ask them how many cards they have at home which they have no clue about who the person was that gave them the card. So far 100% of…

Continue reading...

Don’t Sell Hypnosis

Most Burning Question:  What is the best combination of easy understand-ability / clarity of the call to action and actual value presented to the average potential layperson (when it comes to Hypnosis services)? And assuming some of the higher value stuff we can offer as hypnotists is too cryptic for most people to understand or…

Continue reading...

Where To Get Proof Elements For Hypnotherapy Marketing

Hi Craig, You really over deliver, both in your website and everything you do! I was not expecting to receive a personal answer from you! Thank you so much. I am starting my business, and what I need right now is to start having clients so that I can have proof elements. I have to…

Continue reading...

Video: Copywriting Shortcut By Jay Abraham

This is a 10-minute video featuring the legendary direct marketer Jay Abraham. In this video Jay shows you how to do research for your copy by using one of the most visited web sites on the Internet. It’s a website that you most likely have used yourself, but never thought about it as a wealth…

Continue reading...
1 2 3