Copywriting
How to write advertising copy that attracts clients like bees to honey
How to write advertising copy that attracts clients like bees to honey
Hi Craig,
You really over deliver, both in your website and everything you do! I was not expecting to receive a personal answer from you! Thank you so much. (…)
This is a 10-minute video featuring the legendary direct marketer Jay Abraham. In this video Jay shows you how to do research for your copy by using one of the most visited web sites on the Internet. (…)
I have my own opinions about these long sales letters. Personally, I just dont spend time to read them, rather I shrug and hang my head and scroll way down to see how long the sales letter is. (…)
If you don't know who Gary Halbert is, and you are learning how to market your business… you should.
Gary is considered to be one of the greatest copywriters of all time AND one of the sharpest direct marketing minds in the last 50 years. Every single one of my mentors would drop everything, travel great distances, and pay as much as $7500.00 just to listen to Gary speak for a weekend. (…)
If you are going to be good at marketing, you need to understand what makes people tick. And one of the great things about studying hypnosis is, you are constantly learning about what makes people tick. (…)
This is a follow on to the last blog post, and I think very valuable for the reader. She has some good ideas, but is about to make a couple of classic mistakes. (…)
Boring 'business card' type advertising doesn't work, and unfortunately most hypnotists are guilty of using boring advertising. (…)
A while back there was a rather heated debate about EFT (Emotional Freedom Technique) on one of the lists I am on. (…)
This is a great lesson in both 2-Step Lead Generation and how to really make use of Direct Mail. (…)
As a business owner, you are not just a hypnotist, not just a hypnotherapist, you are an entreprenuer. And as an entreprenuer if you want to be successful you also need to be a student of effective marketing. (…)
Here's your Direct Response Marketing Lesson of the day:
People buy for emotional reasons!
Then use logic to justify the purchase. (…)