Category - Copywriting

How to write advertising copy that attracts clients like bees to honey

Shark Tales, Lobsters & Marketing

by Craig

Ever touched a shark? A LIVE shark? I have. And I’ve done what some people would think is...

Your Business Card Is Boring

by Craig

As a rule I don’t carry business cards**. When people ask me for one they are shocked. They...

Don’t Sell Hypnosis

by Craig

Most Burning Question: What is the best combination of easy understand-ability / clarity of...

Where To Get Proof Elements For Hypnotherapy Marketing

by Craig

Hi Craig, You really over deliver, both in your website and everything you do! I was not expecting...

Video: Copywriting Shortcut By Jay Abraham

by Craig

This is a 10-minute video featuring the legendary direct marketer Jay Abraham. In this video Jay...

Wonderful Ideas

"Craig thanks for all your wonderful inspiration, ideas and energy." ~ George Guarino CH - Albany, New York

Valuable Information

"I just want to personally thank you for sharing all of this valuable information. You have become a great source for helping all hypnotists everywhere to build their businesses, and as a result you are helping to build the profession." ~ Cal Banyan - BanyanHypnosisCenter.com

A Great Inspiration

"I am a UK based hypnotherapist who has been spending too much time trying to sell the sausage, now I am focusing on selling the sizzle (great metaphor by the way). Your work and website have been a great inspiration to me - thank you." ~ David Bradley CH, NLP - Derbyshire, United Kingdom

Your Marketing Blog Is A MUST READ

"Your marketing blog is a MUST READ for anyone in any of the complimentary helping professions. While hypnotists are getting direct examples and how-to, anyone with a business, care or profit motivated, will learn a LOT from you. Thank you!" ~ Dr. Brian David Phillips PhD, CH - Forumosa, Taiwan brian1-150x150

Intimate Knowledge Of Marketing

"Craig obviously has an intimate knowledge of marketing. His blogs and posts are an example of this knowledge in practice. Priceless." ~ Dr. Bryan Knight PhD, CH - Montreal, Canada

Increased My Business Tremendously

"Every time I apply another of your suggestions to my marketing, I get wonderful new results. Following up contacts and clients with mailings has increased my business tremendously." ~ Debbie Lane, CHT - Palm Harbor, FL

A Great Contribution

"Your marketing tips are a great contribution." ~ Doug O'Brien, Ericksonian.com

I Love Your Marketing Information

"I love your marketing information and just want to congratulate you on becoming an expert, and sharing this HONEST and important info about marketing. You ROCK!" ~ Wendi Friesen, Wendi.com

My Phone Has Been Ringing All Day

"I can't thank you enough for all of your help in promoting World Hypnotism Day. My phone has been ringing all day today and yesterday. I'm anticipating a very well attended event." ~ Scott Cooper, CMHT - Lake Orion MI

Craig’s Knowledge Spans Many Markets

"While Craig’s knowledge spans many markets, he’s got his finger squarely on the pulse of how hypnosis professionals and trainers should market themselves." ~ Jonathan Altfeld, Founder & CEO Mastery Insight Institute of NLP

Full Of Powerful Information

"You really do understand not only how to talk the talk and walk the walk with email marketing, you also have a wonderful presentation style that, like your emails, is friendly, informative and full of powerful information that just can't be found elsewhere." ~ Mark V. Johnson CHT - Dallas TX

You ROCK!!!!!

"WOW, you are the best. I love your e-mails and content. You ROCK!!!!! If nobody else has told you today how much they appreciate you, I want to be the person that does. If somebody else has already told you that, then you deserved it twice. Keep up the great work of lifting our art even higher!" ~ Michael C. DeSchalit, CHt - MotivatingMindsHypnosis.com

Thought It Would Be At Least 3 Months…

"I just booked my first appointment from someone finding me from a web search. I really thought it would be at least 3 months before that would happen. Freaking awesome! Thank you for your help." ~ Rob Malone CHT - Metro Hypnosis Center, St. Louis MO