April 10, 2008

• Where To Get Proof Elements For Hypnotherapy Marketing

  Hi Craig,
  You really over deliver, both in your website and everything you do! I was not expecting to receive a personal answer from you! Thank you so much. (…)

March 13, 2008

• Video: Copywriting Shortcut By Jay Abraham

  This is a 10-minute video featuring the legendary direct marketer Jay Abraham. In this video Jay shows you how to do research for your copy by using one of the most visited web sites on the Internet. (…)

July 17, 2007

• Should Hypnotherapy Advertising Use Long Sales Copy?

  I have my own opinions about these long sales letters. Personally, I just dont spend time to read them, rather I shrug and hang my head and scroll way down to see how long the sales letter is. (…)

April 16, 2007

• Gary Halbert Video - Gun To The Head Copywriting

  If you don't know who Gary Halbert is, and you are learning how to market your business… you should. 
  Gary is considered to be one of the greatest copywriters of all time AND one of the sharpest direct marketing minds in the last 50 years.  Every single one of my mentors would drop everything, travel great distances, and pay as much as $7500.00 just to listen to Gary speak for a weekend. (…)

February 1, 2007

• Brain Scans Reveal Emotions Involved When Spending Money

  If you are going to be good at marketing, you need to understand what makes people tick.  And one of the great things about studying hypnosis is, you are constantly learning about what makes people tick. (…)

January 25, 2007

• A Quick Hypnosis Advertising Hot Seat

  This is a follow on to the last blog post, and I think very valuable for the reader. She has some good ideas, but is about to make a couple of classic mistakes. (…)

January 15, 2007

• 5 Essential Elements of A Hypnotherapy Advertisement

  Boring 'business card' type advertising doesn't work, and unfortunately most hypnotists are guilty of using boring advertising. (…)

November 2, 2006

• Selling EFT (Emotional Freedom Technique)

  A while back there was a rather heated debate about EFT (Emotional Freedom Technique) on one of the lists I am on. (…)

October 14, 2006

• The 'News' Postcard: A Kick Ass Example of Lead Generation

  This is a great lesson in both 2-Step Lead Generation and how to really make use of Direct Mail. (…)

September 21, 2006

• How To Get Over A Million Dollars Worth of Marketing Education for FREE

  As a business owner, you are not just a hypnotist, not just a hypnotherapist, you are an entreprenuer.  And as an entreprenuer if you want to be successful you also need to be a student of effective marketing. (…)

August 4, 2006

• An Outstanding Example of Sales Copy Using Emotions

  Here's your Direct Response Marketing Lesson of the day:
  People buy for emotional reasons! 
  Then use logic to justify the purchase. (…)