Category Archives for Advertising

Sell The ‘SIZZLE’ Not the Steak

I’m not sure who said it first, but it’s a great metaphor to keep in mind every time you want to market your hypnosis services and products (you do have products, don’t you?). What ‘selling the sizzle’ means is this… sell the benefits of using/owning a thing, rather than the thing itself. Benefits VS Features…

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What To Look For In A New Advertising Media

I have been approached by a local Kmart to put a poster size sign at the front door advertising my business. They claim 40K people per week walk through the door. Cost is about $20 per week. Do you think this is a good place to advertise? Thank you, Nancy Hi Nancy, While the low…

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