Do You Know What’s Wrong With This Hypnosis Advertisement???
Typical Hypnosis Yellow Pages Ad
I’m going to write a series of articles for you on how to get more clients for your Hypnosis Business. These articles are going to be based around the two major principles I implement for my marketing clients. These are essential to any Direct Response Marketing strategy, and frankly should be a part of any sound marketing plan.
The two principles are:
More on How To Get More Clients For Your Hypnotherapy Practice – Part I
If you are going to be good at marketing, you need to understand what makes people tick. And one of the great things about studying hypnosis is, you are constantly learning about what makes people tick.
From a marketing perspective, you want to understand the EMOTIONS behind their decisions to buy one thing instead of another. Even the most logical of us still make buying decisions based on emotions. Note, you should still include logical reasoning in your advertising copy because people will justify their decision to others with logic.
This is all a lead in to this very interesting bit of reserach which discovered something unexpected and that defies commonly accepted economic principles.
More on Brain Scans Reveal Emotions Involved When Spending Money
More on Brain Scans Reveal Emotions Involved When Spending Money
This is a follow on to the last blog post, and I think very valuable for the reader. She has some good ideas, but is about to make a couple of classic mistakes. See if you can guess what they are before I point them out.
