Virtually all marketing problems can be found in one of three critical places. As you read through this, think of how you can use this model to analyze your advertising and marketing campaigns.
This is the holy trinity of marketing…
The only type of marketing ANY Hypnotherapy business can afford to do is Direct Response Marketing. If you’ve been following my teachings, you’ve heard this message before, and you’ll hear it again.
When I give a talk, like my recent session at the National Guild of Hypnotists annual convention, almost without fail I hear the question… "But what about Brand Building?", so it’s time I explain how brand building really works for a small business.
I have my own opinions about these long sales letters. Personally, I just dont spend time to read them, rather I shrug and hang my head and scroll way down to see how long the sales letter is. So many of them are getting insanely long. I am not sure what the theory is with such long and massive amounts of information that would take an HOUR or more to read. Nobody is going to read it all. Why write so much? Are people really reading the entire thing?
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