Category Archives for Advertising

The Only Purpose Of Advertising Is To Make Sales

There is a big difference between advertising people remember, and advertising that is effective. One of the best real world examples of this is to look at two Super Bowl Ads.  The first is the famous “Sock Puppet ad” run by pets.com during the Super Bowl in January of 2000. This ad cost them 1.2…

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7 Essential Direct Marketing Books For Hypnotherapists

There is a great scene in the movie Arthur, where Dudley Moore (Arthur) is asked “So just how rich are you?”, to which he replies… “I wish I had a nickel for every nickel I have”. That little tangent was brought to mind by how  many times I get asked how Hypnotists can learn more…

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How To Get More Clients For Your Hypnotherapy Practice – Part II

In this article you’ll learn one of the secrets of Direct Response Marketing that has been in use by the most successful direct mail and catalog businesses.  It’s virtually unknown in the Hypnotherapy Industry.  It’s a simple concept but it does require a little effort, and if you are willing to put in the effort,…

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How To Get More Clients For Your Hypnotherapy Practice – Part I

Do You Know What’s Wrong With This Hypnosis Advertisement???   Typical Hypnosis Yellow Pages Ad I’m going to write a series of articles for you on how to get more clients for your Hypnosis Business.  These articles are going to be based around the two major principles I implement for my marketing clients.  These are…

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Brain Scans Reveal Emotions Involved When Spending Money

If you are going to be good at marketing, you need to understand what makes people tick.  And one of the great things about studying hypnosis is, you are constantly learning about what makes people tick. From a marketing perspective, you want to understand the EMOTIONS behind their decisions to buy one thing instead of…

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