Time for some good news – bad news. Good news for hypnotists who want low cost advertising and bad news if you are in the Newspaper Industry…
- Newspaper circulation down an average of 10% in last four years.
I have a question about where to focus our advertising. We just signed a year contract with the largest newspaper in Delaware. It is in their weekly supplement that goes out on Thursdays in the newspaper itself and is sent by mail to residents. I receive one myself. We are able to change our ad week to week (with advanced lead time) and which zone our ad is placed at no additional fee. Before signing the contract we contacted 8 various businesses who are already featured in the supplement and all of them were very pleased with the response to their ads.
Most Burning Question:
We found our no. 1 source of referrals is split between the Internet and the phone book. We advertise in both Verizon and Yellow Book — not everyone knows which book they looked in to discern which brings us the most business. How can we tell which book people are using and which ads they are looking at?
More on How To Find Out Which Yellow Pages Ad Is Working Best
