Category Archives for Advertising

Question: Where To Focus Advertising

  I have a question about where to focus our advertising. We just signed a year contract with the largest newspaper in Delaware. It is in their weekly supplement that goes out on Thursdays in the newspaper itself and is sent by mail to residents. I receive one myself. We are able to change our…

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How To Find Out Which Yellow Pages Ad Is Working Best

  Most Burning Question: We found our no. 1 source of referrals is split between the Internet and the phone book. We advertise in both Verizon and Yellow Book — not everyone knows which book they looked in to discern which brings us the most business.  How can we tell which book people are using…

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How To Debug Your Marketing Campaigns

Virtually all marketing problems can be found in one of three critical places.  As you read through this, think of how you can use this model to analyze your advertising and marketing campaigns. This is the holy trinity of marketing… 1. The MARKET Do you REALLY understand your market?  Do you know who they are…

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The Truth About Brand Building For Small Business

The only type of marketing ANY Hypnotherapy business can afford to do is Direct Response Marketing.  If you’ve been following my teachings, you’ve heard this message before, and you’ll hear it again. When I give a talk, like my recent session at the National Guild of Hypnotists annual convention, almost without fail I hear the…

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Should Hypnotherapy Advertising Use Long Sales Copy?

I have my own opinions about these long sales letters. Personally, I just dont spend time to read them, rather I shrug and hang my head and scroll way down to see how long the sales letter is. So many of them are getting insanely long. I am not sure what the theory is with…

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