May 8, 2008

• VIDEO: The ONLY Brand Building A Small Business Should Do

  Running a Hypnosis practice, you can NOT afford to mimic the Brand-Awareness strategies used by large corporations, or you'll go broke. (…)

April 29, 2008

• Video: The Worst Ad Ever!

  In this video you'll see three drastically different display ads, including what I'm calling the Worst Ad Ever. (…)

April 27, 2008

• Struggling Newspaper Biz Means Cheap Ad Rates

  Time for some good news - bad news. (…)

February 18, 2008

• Question: Where To Focus Advertising

   
  I have a question about where to focus our advertising. We just signed a year contract with the largest newspaper in Delaware. (…)

February 1, 2008

• How To Find Out Which Yellow Pages Ad Is Working Best

   
  Most Burning Question:
  We found our no. 1 source of referrals is split between the Internet and the phone book. (…)

October 18, 2007

• How To Debug Your Marketing Campaigns

  Virtually all marketing problems can be found in one of three critical places.  As you read through this, think of how you can use this model to analyze your advertising and marketing campaigns. (…)

September 6, 2007

• The Truth About Brand Building For Small Business

  The only type of marketing ANY Hypnotherapy business can afford to do is Direct Response Marketing.  If you've been following my teachings, you've heard this message before, and you'll hear it again. (…)

July 17, 2007

• Should Hypnotherapy Advertising Use Long Sales Copy?

  I have my own opinions about these long sales letters. Personally, I just dont spend time to read them, rather I shrug and hang my head and scroll way down to see how long the sales letter is. (…)

June 5, 2007

• The Only Purpose Of Advertising Is To Make Sales

  There is a big difference between advertising people remember, and advertising that is effective. (…)

May 15, 2007

• 7 Essential Direct Marketing Books For Hypnotherapists

  There is a great scene in the movie Arthur, where Dudley Moore (Arthur) is asked "So just how rich are you?", to which he replies… "I wish I had a nickel for every nickel I have". (…)

May 7, 2007

• How To Get More Clients For Your Hypnotherapy Practice - Part II

  In this article you'll learn one of the secrets of Direct Response Marketing that has been in use by the most successful direct mail and catalog businesses.  It's virtually unknown in the Hypnotherapy Industry.  It's a simple concept but it does require a little effort, and if you are willing to put in the effort, the rewards will be massive for your business. (…)

February 26, 2007

• How To Get More Clients For Your Hypnotherapy Practice - Part I

  Do You Know What's Wrong With This Hypnosis Advertisement??? (…)

February 1, 2007

• Brain Scans Reveal Emotions Involved When Spending Money

  If you are going to be good at marketing, you need to understand what makes people tick.  And one of the great things about studying hypnosis is, you are constantly learning about what makes people tick. (…)

January 25, 2007

• A Quick Hypnosis Advertising Hot Seat

  This is a follow on to the last blog post, and I think very valuable for the reader. She has some good ideas, but is about to make a couple of classic mistakes. (…)

January 22, 2007

• It's Not the Cost of the Ad, It's The Amount Of Business You Get

  I recently answered some questions on a local Hypnosis forum where hypnotists exchange marketing ideas. I got some good feedback on what I posted so I'm posting them here for you. (…)

December 11, 2006

• 9 Quick Tips For Using Google Adwords

  Hi,
  I was wondering what your experience has been with Google and Yahoo pay
  per click.  Thanks. (…)

November 8, 2006

• Should I Advertise Next To My Article?

  Okay, so I'd like to build on the energy of the article that's already out there.  Should I advertise in the paper it came out in?  Any other ideas…. (…)

November 5, 2006

• How To Get $848,200 In Direct Response Marketing Knowledge Every Sunday

  One of my Sunday rituals since I can remember has been to get a killer cup of coffee, the Sunday paper, and settle into my favorite comfy chair for a leisurely morning. (…)

November 2, 2006

• Selling EFT (Emotional Freedom Technique)

  A while back there was a rather heated debate about EFT (Emotional Freedom Technique) on one of the lists I am on. (…)

October 30, 2006

• The 5 Most Important Numbers For Effective Hypnotherapy Marketing

  "Marketing is 50% Psychology and 50% Numbers"
  - Dan Kennedy Direct Marketing Genius

  A common problem with most hypnotherapy marketing is neither of the above are used. (…)