Category Archives for Advertising

Clyde Bedell – Good Selling Is Serving

He was the first name recorded in the National Retail Advertising Hall of Fame. He also fearlessly challenged anyone in the advertising world who created ads based on “hunches” or “intuition”. But he was most famous for tirelessly promoting the idea that GOOD selling is serving. His name is Clyde Bedell. A marketing genius very…

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Microsoft Ad Stinks Like A Run Over Skunk

First a disclaimer… I am a Mac fan, and before that I used Linux and always avoid using Windows like I avoid rattlesnakes. But even if I was a Windows zealot, I would think this commercial sucks. If this is the best Microsoft can do to get people to buy Vista… they are doomed. Bill…

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VIDEO: The ONLY Brand Building A Small Business Should Do

Running a Hypnosis practice, you can NOT afford to mimic the Brand-Awareness strategies used by large corporations, or you’ll go broke. In this video you’ll discover the only success formula for building a brand a small business should use. Plus, you’ll learn how to think of ‘brand’ as a hypnotic operator. As a hypnotist, using…

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Video: The Worst Ad Ever!

In this video you’ll see three drastically different display ads, including what I’m calling the Worst Ad Ever. You’ll learn what works in each ad, what doesn’t, and why… so you can use what you learn to make your hypnosis marketing better. I’ve got a new camera, and am learning a new piece of video…

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Struggling Newspaper Biz Means Cheap Ad Rates

Time for some good news – bad news. Good news for hypnotists who want low cost advertising and bad news if you are in the Newspaper Industry… Newspaper circulation down an average of 10% in last four years. Los Angeles Times is off 20%, and the San Francisco Chronicle readership is down a whopping 30%.…

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