A Quick Hypnosis Advertising Hot Seat

This is a follow on to the last blog post, and I think very valuable for the reader. She has some good ideas, but is about to make a couple of classic mistakes. See if you can guess what they are before I point them out.

Q: I’ll let you know how it goes… it is a 13 x 21 poster affixed to the stone waste receptacle at the front door… as a first time customer (and because I hesitated a little) he reduced the price to $12 per week. This is a busy Kmart on Biscayne Blvd in North Miami, FL.

I have decided to just go after smokers… yellow background black letters. Something like this:

This is a smart decision, to go after a specific niche instead of trying to be all things to all people.

Now for some tough love:

1. You haven’t promised any kind of benefit
2. Quit What? Never assume anything. Be very specific.
3. Almost no one cares if it’s hypnosis, what they care about is can you solve their frickin’ nasty smelly smoking habit.
4. TESTIMONIALS!!! The average person is not aware of how well hypnosis works, and they certainly don’t know about your ability to help them. Plus, you can NEVER have too much proof.
5. There is no compelling offer
6. There is no reason to act now!
7. You have in no way educated them as to why YOU are the best choice they could possibly have if they are ready to stop smoking.

Maybe this will help give you some ideas of how to make it better:

If you were my client, I’d also have you put some sort of risk reversal in the offer.

And I would have you follow up with multi step process (email/mail/phone) to help the prospect through the buying decision.