Craig Eubanks – The Revenue Engineer

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The Short Boring Version (if you are in a hurry)

Craig Eubanks is a Direct-Response Copywriter and Direct-Response Marketing Consultant based in San Francisco California,

Himself certified as both a Master Hypnotist and a Master Practitioner of Neuro Linguistic Programming he has made it his mission to teach those who dedicate their life to change work, the time tested techniques of Direct-Response Marketing so they can prosper and profit with their businesses while doing good in the world.

That’s my picture on the side.

The Fun Version

When people ask me what I do, I say I’m an Alchemist of Desire. It’s much more fascinating than saying I’m a Direct Response Marketing Copywriter or Marketing Strategist. Also, I quickly learned not to say I’m a Copy Writer as people were constantly confused and thought I helped others ‘copyright’ their books and product logos.

It’s kind of funny actually… if you had told me when I was working as a Computer Network Administrator at Cox Communications or a System Test Engineer at IBM, that I would one day make more money writing direct response sales letters… I would have said you’re crazy in the head.

Yet here I am. A reformed computer ‘techy’ guy, now a highly sought after Marketing Strategy Consultant and Direct Response Copywriter for entrepreneurs. And I’m loving it. It is so gratifying to help these businesses double, triple, and even get ten fold increases in sales and profits.

My unique combination of Direct Response Marketing, Copywriting, and background as a Computer Engineer gives me a very useful perspective balancing the psychology of persuasion with building and testing systems that bring in the biggest bang for the buck.

It’s also why Tom Hoobyar, a member of my Mastermind group, nicknamed me ‘The Revenue Engineer’.

And I have a new project underway to specifically bring my knowledge and experience with Direct Marketing to the small business owners in the Hypnosis industry. I myself am a certified Hypnotist and NLP Master Practitioner, so I understand their businesses and the challenges they face.

The people who go into professional hypnosis have a powerful desire to help others in this world, but the majority struggle with bringing in enough cash flow to do it as a full time business. My goal is to show them how to get more clients through applying the time tested techniques of Direct Marketing and how to increase their revenue and profit margins by developing other streams of income related to hypnosis.

I have over 100 articles, podcasts, and videos available for hypnotists all for free on this blog HypnosisMarketingTips.com. Check it out. Even if you’re not a Hypnotist, you’ll find the information useful for your business. If you want to hire me to help you explode your business growth, go to HireCraigEubanks.com to find out how to contact me, how I work, and what my current rates are.

So What’s With The Dog?

HypnoDogScreenShot_229x371.png

The World Famous Hypno Dog

Hypno Dog was discovered after long hours of searching for the perfect character for my super bright yellow t-shirt that I wear at the various hypnosis events I speak at. On the back of the shirt it says these words of wisdom by your’s truly…

“Advertising should NEVER be a confusion induction”

When I first saw Hypno Dog, I knew he was the perfect addition to the shirt (and later to mugs, stickers, etc.) to represent confusion resulting from bad advertising.

Why a dog? I love dogs! And besides he’s wearing purple, which is my favorite color.

Actually I love all critters, but I have a special connection with dogs. I always had a dog growing up and it was usually just me and the dog so I spent a lot of time with my dogs. I understand them, they seem to understand me, and there is no better way to get out of a funky mood than to have a tail wagging buddy greet you when you come in the door.

I can’t have a dog where I live now in San Francisco, but I have lots of dog friends in my neighborhood, and I recently started volunteering with Rocket Dog Rescue here in the bay area.

Want to own your very own Hypno Dog Mug? Just click on the mug image below and you’ll be taken to Zazzle where you can order one of these soon to be highly sought after collector’s items.


create & buy custom products at Zazzle

  • I just found your website and I'm very impressed. As a certified hypnotist this information is worth its weight in gold.
  • Craig, your marketing blog is a MUST READ for anyone in any of the complimentary helping professions. While hypnotists are getting direct examples and how-to, anyone with a business, care or profit motivated, will learn a LOT from you. Thank you! - Brian
  • Hi Craig,

    Your web site was mentioned and recommended by Teresa del Giudice, CH for those trying to market Reiki and other like energy work. It caught my eye because I am trying to marketing a Reiki/EFT/Hypnosis based biz here in Pittsburgh, Pa., and although we have a good slate of service packages and great location for our offices, the change in focus from print to web-based marketing has stymied our PR person. I'm hoping we can implement a few of the ideas you suggest at your site.

    Also...

    I have been studying copywriting for a few years now and am trying to get my foot in the door with it (going through a divorce keeps pulling me off-track with it). I studied through American Writers and Artists Inc (was "Institute"), and went to a couple of their bootcamps, too. Are you familiar with it? It's just that a couple things you mentioned on your site reminded me of their curriculum.

    Anyway, thanks for the info on your website. It is helpful.

    Susan S. Bosco
  • Great Blog Craig.

    "Marketing so they can prosper and profit with their businesses while doing good in the world."

    The same reason I got into marketing.

    I am taking my C.hT level in January, and look forward to regularly reading your blog entries.

    Warmly,

    JP
  • Craig

    I am a UK based hypnotherapist who has been spending too much time trying to sell the sausage, now I am focussing on selling the sizzle (great metaphor by the way). Your work and website have been a great inspiration to me - thank you.

    Many Thanks

    David
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