3-Step Formula For Video Marketing

The US Navy likes to say K.I.S.S. It stands for Keep It Simple Stupid The KISS principle states that most systems work best if they are kept simple rather than made complicated. I don’t know about you, but complicated makes my brain hurt. So I like things simple. Which is why I like this super…

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Psychology, Copywriting and Email Marketing

I recently did a 2-part interview for Born To Influence: The Marketing Show. They title they came up with for my interview is: Craig Eubanks on All Things Psychology, Copywriting and Email Marketing I must have had a lot of coffee that day because I usually don’t cover “All Things” in one interview. The host,…

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10 Tips For A Prosperous Practice (Part 4)

Today we go over the last of the 10 tips. But first I want to expand on the 3 low-cost, high-return marketing methods for hypnotists. I. Referrals Every successful hypnotist I’ve interviewed gets the majority of their business from referrals. My definition of successful is they have a 6-figure practice. Like Scott Sandland who built his all-referral practice without…

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10 Tips For A Prosperous Practice (Part 3)

Picking up where we left off in Part 2…   7. Use Multi-Step Marketing A big mistake I see hypnotists making is to go directly for the sale with prospective clients. Example: Advertisement –> Call now to buy sessions For people to decide to spend the big bucks, they need information first. And usually, People don’t like…

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