The US Navy likes to say K.I.S.S.
It stands for
Keep It Simple Stupid
The KISS principle states that most systems work best if they are kept simple rather than made complicated.
I don’t know about you, but complicated makes my brain hurt.
So I like things simple.
Which is why I like this super simple formula for creating video to market your business.
It’s only 3 steps, but don’t let that fool you.
This is an excellent recipe for marketing videos people will enjoy.
The 3 steps are:
- Provide value
- Ask for the next step
This formula rocks for video, and also works for webinars, podcasts, and email.
Let’s dive a bit deeper.
Step 1 – Teach
You may have heard me say, don’t sell your product/service. Instead offer a solution to a problem.
People in your market have a problem and they are seeking answers.
Teach them how their problem can be resolved.
For many people, just knowing it CAN be solved is a huge relief.
Step 2 – Provide Value
Show them how they can get what it is they want.
A lesson I learned from legendary copywriter Gary Bencivenga, is to “Make your marketing itself, valuable”.
Gary sold multiple $BILLIONS using Magalogs. Booklets that full of useful information, with an offer at the end.
Here is one of Gary’s magalogs
Step 3 – Ask For The Next Step
If you provide value and you show you have expertise, people will WANT to do business with you.
At that point you simply ask them if they would like to make a purchase from you.
Here’s a simple and non-salesy way to do this…
“If you’ve enjoyed this video and would like to get more (outcome they want) then I think you will enjoy this (product/service) I have called (product name)”
Easy isn’t it?
Tip of the hat to my friend Ed Dale who taught me this formula.
Want to learn how to use YouTube effectively as part of your marketing, checkout Video Traffic Academy.
James Wedmore has a talent for making it easy. I think he's a fan of the K.I.S.S. principle too.