How would you like to be on TV?
Or interviewed on a local radio station?
How would you like to have a full page article in your local paper or news website?
All of these things can happen from sending out a 1-page document.
In fact, many hypnotists have been featured in local media including
- Debbie Lane (Tampa FL) – St. Pete Times, TV & radio
- Greg Turner (San Diego CA) – Featured as hypnosis expert on Good Morning San Diego KUSI TV
- Debbie Papadakis (Toronto Canada) – Oprah Magazine, radio
- Delores Merrell (Pennsburg PA) – Front page story Times Herald
- Scott Cooper (Lake Orion MI) – 4 newspapers and 101.0 WRIF radio in Detroit
Scott Cooper sent out press releases for World Hypnotism Day in 2008. He later told me…
“I’m truly off to a great start, I have appointments all the way to the end of next week
and I still have more people to call and turn into clients!”
Sending out press releases can have a HUGE impact on your business.
You won’t get a story every time, but if you send out releases regularly you will get media coverage.
And one story can have you fully booked for weeks.
Publicity Marketing is one of the top 3 low-cost high-return ways for a hypnotist to get new clients.
Best part… it only takes an hour or two at most.
And that’s what this month’s Marketing & Practice Building Teleseminar is about.
My Guest Expert, Kathleen Hanover has 20 years of experience in publicity. 
She’s helped Scott Sandland get a feature story in the Los Angeles Times.
And she’s going to show you…
How To Write A Press Release That Gets Results
Register now, and mark your calendar so you won’t forget to join in.
Here’s the details:
Date: Tuesday, December 6 Time: 4:00pm Pacific, 7:00pm Eastern Length: 60 Minutes presentation, 30 minutes Q&A Guest Expert: Kathleen Hanover REGISTER: Click HERE To Reserve Your Spot Sponsored by: HypnoThoughts.com
As always, there is no charge for this event.
Press Release Makeover
On this teleseminar Kathleen is going to do a Press Release Makeover for one lucky person.
A complete re-write of a press release sent in (details below). And she will SEO optimize it and send it out through a newswire service used by top tier PR & media professionals.
She normally charges $500 for this service.
This is going to be a fun teleseminar, see you on the call!
Note: I will attempt to record this for those of you who may not be able to make it. If the recording is successful the replay will be available for 72 hours after the event.
You must be registered to get access to the replay!
If you don’t have much money to advertise, using free PR marketing is one of the fastest ways to get your business off the ground. And thanks to the wonders of the Internet, it’s super easy to send out press releases and news releases. Even better… there are many websites that will distribute your press release for FREE!
A couple years ago I did a teleseminar just before World Hypnotism Day on how to use free publicity. In order to help everyone get their news releases out, I put together a list of the top ranking and high traffic free press release websites.
But things move fast in Internet time and I checked that list and found the sites I listed were no longer the top sites as measure by Google’s Page Rank rating or by Alexa’s traffic rating.
So, I put together this new list. I decided to sort it by Alexa traffic ranking instead of Page Rank because each Alexa number is unique. Then I wrote a little bit about each one so you can get an idea of how they might be different.
I also have noted if they require registration. When I have a little time, maybe I’ll add screen shots for each to this article.
The Metrics Briefly Explained
Google’s Page Rank goes from zero to 10, with 10 being the most authority (Google’s home page) and zero meaning brand new website. Page rank explanations can get complex, it’s easiest to remember a link from a higher page rank number is better.
For the Alexa rank, a lower number is better. A rank of “1″ means the most trafficked site on the Internet. As of this writing the top 3 sites were Google, Facebook & YouTube.
Note: The Page Rank and Alexa data are as of July 23, 2010. They will change over time so you may wish to check them depending on when you read this.
One more thing… this is important. If you are planning to use PR Marketing, you don’t need to use all 10. PIck 2 or 3 for any given news release. A good strategy to use them all would be to rotate where you put out you releases over time.
Now, here’s the list!
Top 10 FREE News Release Websites:
1. PRLog.org PageRank = 6 Alexa Rank = 943
PRLog was founded to help small, medium and large businesses and organizations in their online activities. In addition to a Press Release Directory, they offer a Business directory and Product Directory.
Ordinary looking website, but they deliver good results because they allow inbound links and are well optimized for the search engines.
Also You can schedule when news release go out, and you get distribution to Google News and other search engines.
2. Free-Press-Release.com PageRank = 5 Alexa Rank = 1,885
Offers free press release service and also paid release services. They also have a pretty comprehensive Tools and Tips section on writing and distributing Online News Releases.
Easy press release distribution service. You get more features if you have a paid account. Also, you can place a banner on your news release, which points to your website.
3. 1888PressRelease.com PageRank = 5 Alexa Rank = 6,928
This service allows you to distribute releases to search engines, newswires and websites to help increase awareness of your product, company, or self for free.
They also have paid services to help you target journalists.
This site allows you to attach files, logos or images to your press release so they’re ready for journalists and others who need the information for publication. Paid accounts get extra services.
Registration required.
4. PR.com PageRank = 6 Alexa Rank = 8,284
PR.com is a unique website where companies can promote literally everything about their business in a one stop shop business marketplace.
PR.com is a directory of businesses, products and services, a press release distribution service, job search website, and online publication of articles, reviews and celebrity interviews.
Their free press release service is pretty bare-bones. They also offer paid services starting at $199.
5. PR-Inside.com PageRank = 6 Alexa Rank = 8.466
One of the view high ranking free PR sites based out of Europe. Located in Austria they provide free distribution of news and press releases.
Not visually attractive at all, they are optimized for search engines, and thus their Pagerank of 6.
Registration required.
6. ClickPress.com PageRank = 5 Alexa Rank = 12,498
Provides “global news distribution” and free tools for PR. All submissions are free and news releases remain in their searchable database permanently.
ClickPress content is distributed by a number of world-class news services, including: Google News, Moreover, NewsNow, Topix.net, MSN News, Ask Jeeves News, Lycos News, NewsKnowledge and the IPD Group.
7. PressBox.co.uk PageRank = 5 Alexa Rank = 12,952
One of the top free press release distribution sites in the United Kingdom. They have been online since 1999 (which is like 117 in Internet Years).
Based out of London, they have a large journalist following who use the site to find news stories.
The also offer copywriting services if you need help writing a release.
8. OpenPR.com PageRank = 4 Alexa Rank = 17,144
OpenPR is based out of Germany, and distrubutes worldwide. They are in the top 10 of “most popular sites” in press releases for Germany, Austria & Switzerland.
This site is run by journalist Roland K. R. Becker and his team of editors.
Their mission is “to give smaller companies the chance to go public with their news at any time.”
9. PRLeap.com PageRank = 5 Alexa Rank = 21,699
PR Leap is a leader in online press release distribution. Over 30,000 companies have used our service to send out press releases embedded with videos, photos, and files, to bloggers, journalists, and knowledge workers
Registration required.
10. NewsWireToday.com PageRank = 6 Alexa Rank = 23,797
A press release news distribution network. Their stated mission is “to ensure that every organization has access to the media, regardless of size and geographic location.” They have both a free and paid distribution services.
Site design is not the best, but it’s hard to argue with their page rank when it comes to link juice.
Registration required.
There is a lot of myths about how to get a good Search Engine ranking, and a lot of confusing and contradictory information on Search Engine Optimization (SEO) which leads business owners down the wrong path and could possibly get them in trouble with Google, Yahoo or Bing.
Fact is, the basic elements of good SEO don’t change much and for most local businesses, just focusing on these 12 elements is all they need to do to get a top 10 (front page) listing for local search results.
This question is a prime example of a professional practice owner who has been following bad advice which is not only ineffective, but could also get her in trouble with the search engines.
Question:Is it bad, ineffective or neutral to have a large number of meta keywords on the home page? Including surrounding cities, misspellings and presenting problems I have 125 keywords in the meta data. I read that the suggested number is 45. I know I need to optimize individual pages for particular keywords but I’m afraid to lose any from the home page. Can it hurt me?
Yes!
Google considers this keyword spamming. It’s an old ‘blackhat’ trick for gaming search engines. Bad thing.
Also, you will confuse the search spiders as to what your content relevancy is, which again is a bad thing. They won’t know when to show your site in the search results.
And, meta tag data is no longer considered to be a critical factor for SEO, but using it the way you are is a red-flag to search engines that you are trying to beat the search engines instead of providing useful content to people searching.
Key SEO Elements For Getting Ranked
There are 12 major factors for SEO ranking. 4 On-Page elements and 8 Off-Page elements
On Page SEO Elements:
- - Keyword phrase in Page Title
- - Keyword phrase in URL (webpage address)
- - Keyword phrase in Description
- - Keyword phrase in Header Tag (the “H1″ tag)
You have full control over each of these elements. This means it’s your responsibility if they aren’t optimized. These 4 factors can make or break your site when it comes to getting high rankings in local search results.
Off-Page SEO Elements:
- Domain Age (how long has your website been around)
- Page Rank (how important Google thinks your website is)
- Google Index Count (how many pages from your domain are listed in Google)
- Domain Back Links (how many links to your domain)
- Page Back Links (how many links to the individual web page)
- .EDU or .GOV back links (.edu and .gov back links are hard to get and carry a lot of weight)
- DMOZ Directory listing (free, but takes time to get in)
- Yahoo Directory Listing (can be had for $300/year)
You have less control over these elements, but there are some you can influence such as getting back links, making sure your pages are listed in the search engines and directory listings.
Fight these battles only after you have done the on page elements and see what the results are.
The one exception is page listings in Google. If Google doesn’t know about your page, it can’t show it in search results. See the Google Webmaster Tools for instructions on how to check on your pages and submit them for indexing.
SEO is important if you are relying on Organic Search as a key source of traffic.
If you are not in the top 10 organic search results, you might as well not exist. over 80% of people click on the first page of search results (the first 10 results) and never go to the second page.
All local business websites should implement the 4 on-page elements!
Fact is, most sites on the Internet don’t even take care of the 4 on-page elements. What this means is, with a little knowledge and a little effort you can get a top 10 page ranking for local search results.
In some cases you can even do it for all search results, but you must choose the large scale battles that are winnable. I don’t recommend a small business owner do this type of SEO work. If you want to compete on a national or international scale, find an SEO pro to work with.
Use Pay Per Click (PPC) Ads
If you really want to guarantee you are on the front page of results for your keywords… use Pay Per Click! With Google Adwords you can have your ads up and running in about 20 minutes.
You can restrict your ads to only showing locally, which saves you a ton of money. So for a few dollars a day you can reach your targeted prospects. It’s a no-brainer.
And, you can find which keywords are bringing buyers to your website. Then you can optimize your landing pages for these keywords. Once you begin appearing in the organic rankings, you can cut back on the PPC ads.
(For the Hypnotists who are members of the NGH, See if you can get a copy of the video of my session on using Adwords from the NGH conference in 2008.)
